The Copy Shoppe Printing & Graphics's e-mail newsletter, Printer@Work, is delivered directly to your inbox. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to thecopyshoppe.com.

The Copy Shoppe Printing & Graphics March 12, 2010


An adroit mixture of everyday settings and extraordinary events.
Click to view...


The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
Click to view...


A wry look at the absurdities of everyday life.
Click to view...


In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
Click to view...


Get credible, unbiased advice from the editors of Consumer Reports about products, services, finance, health, nutrition, and more.
Click to view...


A whimsical, slice-of-life view into life's fool-hardy moments.
Click to view...







Idea of
the Week





Compose a Masterpiece
Idea of the Week
5 Must-Haves in Every Layout

Whether you are laying out an advertisement, brochure, or magazine article, the key to grabbing the reader's attention is designing a stunning layout that pulls them in. While layout software can be helpful in designing the final piece, knowing the tips and tricks of great composition is a must if you want the piece to be effective.

Not sure you have the artistic flare to compose the kind of layout that will draw attention? Here are five tips that professional designers use in every layout:

1. Engage the Reader

Take a look at your favorite magazine cover. You will notice that the picture on the cover not only highlights the headlines found inside, but it draws your attention. In most cases, they look straight at the camera (and the reader), and lean toward the headlines.

Don't settle for boring images; choose ones that engage the reader and make them interested enough to take notice of the page.

2. Guide the Reader's Eye

Avoid images that point the reader away from the type - this is not engaging. Instead, use illustrations to draw the reader into the text. One trick is to position the illustration on the left-hand side of the page (with the image pointing inward), to draw the eye toward the right. This is an especially good tactic for postcards and web articles.

mountain majesty, close up on magazine

3. Find the Natural Focal Point

Every image features a natural focal point that draws the eye into the picture. It is vital that you do not cover this focal point with headlines, teasers or other forms of text.

4. Balance the Composition

One of the most difficult composition skills to acquire is learning how to balance the piece. Type and image should never overpower the text, but rather, balance it. One way to do this is to center photos so that headlines run along the bottom, and the text runs along on the sides. This gives the piece a well-balanced look and an engaging feel. Another is to make the text and the images the same width.

5. Go For a More Asymmetrical Design

When trying to balance text and image, many inexperienced designers make the mistake of laying out a more symmetrical design. While this may seem more natural, it can appear dull to the reader. Add more interest by adopting a more asymmetrical layout. Here's how:

  • Use picture boxes to break up the grid
  • Don't be afraid of white space
  • Crop pictures differently to give the page a more random look

full magazine layout image, canoe is visible

Trying Your Hand at Page Layout and Design

Creating a great page layout takes more than simply knowing about fonts, images or even fantastic text. An eye-catching design uses everything together to draw the reader's attention and create a piece of art that gets noticed. If you are new to page design, laying out your first few can seem like a daunting task. These tips were designed to help you begin your journey in design. For more in-depth details, check out the suggested reading below which offers more tips and explains every detail for great composition and design.

Interested in learning more great design tips like this? We are your one-stop resource for all things design and print. Contact us today!



See more great ideas like this!
Click here to visit the The Copy Shoppe Printing & Graphics Ideas Collection.

   Send this article to a friend




   Send this article to a friend